Brave Robot Ice Cream
2020
Perfect Day, Inc.
My team and I created a new to world brand from scratch. Positioned as a provocateur to the dairy industry, specifically the ice cream aisle.
I designed the brand world and packaging with the idea that we were bringing something from another world to save ours.
Brave Robot launched in 40,000 stores nationally and was the fastest selling ice cream brand in its first year in market.