Modern Kitchen
2021
Perfect Day, Inc.
My team and I created a new-to-world brand from scratch. Modern Kitchen was positioned to highlight creating your favorite recipes with a novel product and ingredient.
I art directed the photoshoot and designed the packaging, website and collateral for the brand to launch.
I also wrote the brand line, "bring something new to the table" as a way to signal the spirit of a new product that brings new conversations and sets new traditions.
All images shot by David Malosh of NYT Cooking fame.